Is There Still Hope When EA Titles Like Star Wars "Ragtag" Fail Worse Than New Coke?
Updated: Feb 19, 2019
The lightsabers have gone silent.
They may have only been demos but now they will never be anything more than a possibility.
Do Names Still Matter?
A name like Star Wars should have the same recognition and appeal as Coca Cola. But, it also carries a certain responsibility and expectation that comes with properties like Magic: The Gathering and Hearthstone.
There are lessons to be learned from New Coke.
This isn’t the first problem for EA’s line of Star Wars titles. Star Wars: Battlefront got smacked around for not having a single-single-player campaign. Battlefront II had a micro-transaction scandal that got it banned in Belgium and Hawaii.
Where it all went wrong...
So, did EA’s decision to change the format to open-world lead to its downfall?
Or did the writing on the wall first appear when Visceral was shuttered and EA was left holding a game and no plan?
With plans for a new title in 2020 and Respawn scheduled to release Jedi: Fallen Order this fall, more Star Wars titles will continue to follow.
But this recent news continues to prove that the success of a game requires more than a name with a legacy.
What do you think?
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